To sum up the concept, e-commerce is the practice of purchasing and selling products and services using the Internet as a medium. Given the Internet’s unbeatable combination of convenience and plentiful opportunities for outstanding shopping, it should come as no surprise that e-commerce has become big business in the United States.
Introduction To E-commerce Marketing
Despite its similarities with other forms of commerce, e-commerce operates using its own set of rules, meaning that marketing to online shoppers is not as simple as lifting the practices of offline marketing. In part, this is because the methods used in offline marketing cannot be used on the Internet. For example, having sales representatives approach online shoppers is much more difficult than doing so in real life, unless said individuals contact the businesses of their own volition. However, part of it is also because the Internet provides both new tools and refinements of existing tools. For example, e-commerce marketing still advertise to potential customers on websites of interest to them, but practices such as pay-per-click allow for superior penetration with less effort.
How E-commerce Marketing Influences The US Market
Mainly, the importance of e-commerce marketing in the United States is based on the increasing importance of e-commerce to the US market. In 2012, people in the United States spent more than $200 billion shopping online, with most institutions predicting a continuing increase in the time to come. Although big businesses have found the Internet to be a plentiful source of riches, some of those riches have also gone to smaller businesses unafraid to seize the opportunities available to them.
E-commerce marketing has influenced how said businesses interact with their potential customers. Some of these interactions consist of marketing campaigns similar to those seen in real life, with online advertisements serving as direct counterparts to their offline inspirations. However, others have seen businesses interact in new and surprising ways. For example, it is because of e-commerce marketing that more and more businesses are signing up for social media in the effort to build their brand names through two-way communication.
How E-commerce Marketing Promises To Continue Influencing the US Market
Of course, it is important to note that e-commerce marketing promises to become even more important because of increasing consumer reliance on mobile devices. In fact, the popularization of mobile devices in recent times have been a boon for e-commerce marketing because businesses, mobile device manufacturers, and a number of other interests have cooperated to make the Internet as accessible to mobile users as possible. Since convenience ensures that mobile devices are being used more and more often compared to their PC competitors, this boom in responsive websites is encouraging more and more people to shop online. Furthermore, the popularization of mobile devices is also encouraging progress in e-commerce marketing as marketers scramble to come up with the best methods for marketing to mobile rather than PC users.
In conclusion, it is difficult to overstate the importance of e-commerce marketing in modern times, not least because of the economic opportunities that the Internet presents to even the smallest businesses in the United States. In fact, e-commerce marketing can even serve as an equalizer of sorts because it can be less resource-intensive than its offline counterpart. However, it is important to remember that e-commerce marketing is not a panacea, meaning that businesses must be prepared to spend both the time and effort needed to secure the best results. At Greatest Stores we are a proud e-commerce business and we are happy to provide our customers with the virtual goods they need from online to their homes with just one simple click.